The ‘40s and ‘50s saw Falls City become a dominant regional brewery in Louisville and throughout the southeast. As distribution opened up to seven states, we soon hit a peak 750,000 barrels of beer per year.
1960s-1970s
Sales began to decline as big beer (Budweiser, Miller, etc.) gained immense popularity. We cut corners on ingredients and failed with “Billy Beer” as well as other last-ditch marketing efforts. Finally, we closed our doors in 1978.